Go global by staying local

Localisation attracts and captivates more clients in new international markets through pitch-perfect content that speaks to your audience.
Trust Dialogue’s native-speaking translators to provide you with an accurate translation of the source material, and improve on it by making idioms, names and local references culturally relevant and appropriate for the target audience.

Stay culturally relevant

Word-for-word translation isn’t always enough. As a global player, your success lies in your brand appealing equally to consumers in many diverse countries. Consumers will enjoy, trust, and remember your brand when your localised content is culturally relevant to them.

Localisation might involve adapting the tone of an advert to become culturally appropriate; changing a name to one your audience has heard of; converting numbers to the correct currency and measurements; or even modifying a scenario to fit in with local customs and laws.

Expanding your global presence

Not only will localisation see your sales increase as you reach larger audiences, but it allows you to develop your brand image and be recognised and trusted globally all over the world.

Protecting your brand's reputation

Avoid causing offence and alienating your audience. Instead, win their respect for being culturally aware and showing that you care and understand their individuality.

Consistent brand

Our team can localise your training manuals, TV ads, video scripts and visuals, and maintain your brand’s style across social media channels, marketing materials, chatbots and apps.

Dialogue Translation Estimator

Economy Class

Machine translation with proofing & editing by a human translator. For getting the gist and for internal use only. Recommended as a quick and cheap way to get key information, but not for external use as unpolished. Find out more

Business Class

Full translation, plus proof check e.g. reviewing numbers and formatting but not proofing the accuracy of the translated word. Project managed to ISO 17100:2015 standards. Recommended for internal documents. Find out more

First Class

Full translation, plus in-depth proof by 2nd translator, and final proof check by 3rd linguist. Project managed to ISO 17100:2015 standards. Recommended for external use (websites, contracts etc). Find out more

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Localisation FAQs

Localisation provides an accurate translation into the target language but changes idioms, names, register or local references to make them culturally relevant and appropriate for the target audience. The translation is therefore not word-for-word throughout, but it ensures that it is fit for purpose, both for the audience and their culture.

While localisation adapts certain parts of a translation, transcreation changes the source text completely, writing for a different target audience with much more creative freedom. Localisation keeps to the original text but changes the currency and metrics and finds equivalent names, idioms and cultural references in a text or video in that target language.

You can use localisation services for any content that you wish to publish abroad that has culturally specific terms and references that need to be understood by clients in any given market. It helps prospects to relate to your marketing materials or easily navigate your website pages and, in turn, makes them more likely to trust your company and buy from you.