The toughest parts of being a Translation Project Manager

Here at Dialogue, we take great pride in our translation and localisation work. It’s challenging and rewarding all at the same time. From legal translations to subtitles for works of fiction, translation takes precision and finesse. It also presents some unique challenges. For our Translation Project Managers, leading translation teams in various languages and locations, …

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7 reasons why learning English online is best for your team in 2022

Turns out that by 2010, more than half of the world’s population had become bilingual. While the reasons why are varied—from migration needs to the digital transformation driving globalisation—more and more people found it necessary to develop the ability to speak more than one language. After digital interconnectivity improvements allowed for a global reach, this …

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Is Social Media Changing the English Language?

The Impact of Emoji Use The rise and spread of the internet, especially social media, has changed a lot of aspects of our daily lives. The way we do business, how we interact with our family and friends, and how we use language to communicate with other people. One effect of social media is the …

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Transcreation: Your New Marketing Weapon

What is transcreation? Before we start, let’s briefly go over what transcreation is… Transcreation is the buzz word of 2022. If you sell in more than one language, it’s a powerful tool. It can really boost your sales conversion rates as it’s a whole lot more than translation… Transcreation aims to fire up the same …

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Multi-format English and French language training closes cultural gaps and boosts professional performance at Renault

ABOUT THE COMPANY   The Renault Group has been making cars in the UK since 1904. Today, it is an international multi-brand group, selling more than 2.5 million vehicles per year in 128 countries. THE CHALLENGES   In 1994 Renault‘s Distribution Centre in Swindon needed to expose some of its staff to the French culture …

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Specialist military English language training secures strong ongoing relationship with Capita & the MOD

THE CHALLENGES   To work in partnership with Capita to deliver English language training to the MoD. The MoD were looking for teachers who understood the military background, but who were able to teach English to a range of learners: from bespoke one-to-one lessons with high ranking officials to larger groups of learners who are …

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Multilingual website localisation fast-tracks Energizer’s European expansion

ABOUT THE COMPANY   Operating in 50 and distributing across 160 countries, Energizer Holdings, Inc. is a consumer goods company operating in the household sector. Energizer currently offers products in portable power and lighting. THE CHALLENGES   In 2008 Energizer approached Dialogue to localise its website into 10 languages to help drive its European expansion …

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Culturally sensitive product user manual translations enable Silver Cross to ensure safety in brand new markets

ABOUT THE COMPANY   Many of you may remember being wheeled around in a Silver Cross pram! A nursery specialist, Silver Cross was founded in Yorkshire in 1877. Following global expansion, Silver Cross is now internationally recognised for its range including prams and car seats. THE CHALLENGES   Dialogue was approached in 2009 to start …

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Creative transcreation puts Jamie’s Italian on the global stage with market-specific solutions for unique content

ABOUT THE COMPANY Inspired by Jamie’s passion for the Italian way of life, Jamie’s Italian exploded into life in the UK in 2008. Since then it’s bubbled over rapidly into nine different countries and is cooking up great plans for new markets over the coming years. THE CHALLENGES   To assist with Jamie’s expansion into …

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Marketing and internal policy translations in InDesign for maximum efficiency and handling of tight timeframes

ABOUT THE COMPANY   Many of you will be sitting in a Herman Miller chair reading this! An innovative US-based furniture brand, with a European HQ in Chippenham, whose modern, forward-thinking designs have become synonymous with quality since the mid 20th century. THE CHALLENGES   Now selling in over 100 countries, Herman Miller recognised the …

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Corporate film subtitles by Dialogue connect new Chief Executive with 40,000 British Airways colleagues

ABOUT THE COMPANY   Flying to over 170 destinations in nearly 80 countries, British Airways is the UK’s largest international scheduled airline. Best known for their impressive customer service, BA is a real British favourite! THE CHALLENGES   British Airways approached Dialogue in early 2016 for the production of subtitles for a corporate film with …

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