What is Transcreation?

Transcreation lets businesses fire up the same emotional response in individuals who have very different cultural values and ways of life. The word blends ‘translation’ and ‘creation,’ resulting in a translation process used to adapt advertising, marketing and communications materials so they have the same emotional appeal whatever the audience, whatever their culture. The materials …

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What is the Most Popular Chinese Language for Business?

China is absolutely, mind-bogglingly enormous. It is home to more than 1.4 billion people, the world’s most populous country. The past two decades have seen China change faster than any other nation. It has more borders than any nation except Russia and covers an area measuring an awe-inspiring 9.6 million square kilometres. One of the …

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What is Localisation?

Do you know what localisation is? Do you understand what it could mean to your business? Localisation can make all the difference between information that people easily understand, appreciate and trust, which suits their location context perfectly, and information they find either confusing or impossible to grasp. It matters because people who ‘get’ your business …

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What is Language Transcription?

Recorded material takes so many forms. It might be a presentation at a conference or board meeting, a set of complex legal instructions, even the audio for a movie. They can all be transcribed into the written word, taking the spoken language from the recording and creating a document containing the exact same information in …

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Language Translation Apps – Pros and Cons

There are lots of language translation apps to choose from. They have their uses, potentially making a hugely positive difference to international communications with customers, prospects, suppliers, stakeholders, manufacturers and partners. But these translation tools also come with disadvantages, and are all limited in one way or another. Let’s take a look at the benefits …

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The Best Languages to Learn for Business

These days we all operate in a global economy, a varied and often complex landscape where businesses from every country on earth collaborate in different languages, innovate across borders, buy from each other, and export to one another. While there are some excellent language translation apps out there, it’s more important than ever to get …

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